seo Link-building Services: 10 Best Companies

seo Link building isn’t easy, especially if you want it to be done right (i.E., stay compliant with Google’s Webmaster Guidelines). Nevertheless, if your goal is to siphon more organic traffic through high search engine rankings, it is vital to study the intricacies of modern white hat SEO.

However, like with any other industry, you also have experts for hire within link building space. This article will cover some of the best link-building service providers. If you need professional help, especially in competitive niches where organic traffic could be highly lucrative, you might as well give these link-building services a try.

To kick things off, let us introduce you to some of the best link-building services, followed by which we have some of the best link-building strategies if you want to do it yourself as well.

10 best link-building services 1. OutreachZ.Com

OutreachZ.Com is a self-service platform that acts as a middleman between backlink seekers and webmasters willing to publish your content on their blog. The marketplace is enormous and constantly growing. This is an excellent solution for SEO professionals who prefer to have more autonomy by taking matters into their own hands. It lets you choose the blogs you want to publish your content on (based on industry metrics such as DA and DR).

We picked the platform because it effectively solves your blogger outreach problems through a user-friendly interface. Because every blogger listed on the marketplace has been pre-vetted, you’ll save a ton of time contacting them and negotiating the terms of the deal. As long as you can provide well-written content that’s relevant to their niche, it’s almost impossible not to strike a deal – this is a win-win relationship between you and the blogger who has already expressed their interest!

2. RankZ.Co

RankZ.Co is a managed guest posting platform and one of the best link-building services to source highly relevant editorial links. Even if you know nothing about SEO, their friendly team of experts will take you by the hand and devise a custom-tailored SEO strategy just for you. Just like OutreachZ.Com, RankZ has a broad database of bloggers from every niche who are willing to link back to you in exchange for quality content.

We picked it because it can help any website gain higher search engine rankings at very reasonable prices. Unlike some of its competitors, the managed SEO service provider chooses to take a personalized approach for every one of its customers. Before proceeding with the custom-tailored action plan, one of their experts will thoroughly analyze your website and make recommendations based on their findings. Thanks to their in-depth reporting, you’ll always know where you stand in Google, and every backlink they create will be listed there, right along with the relevant metric (DA, DR and similar).

3. Page One Power

This link-building services provider focuses on giving you a personalized experience, meaning they will sit down with you to discuss your individual needs, analyze your existing SEO work and backlink profile, and give you a personalized SEO package. The great thing about this link-building company is the fact they are willing to do a lot of research and heavy lifting for you, thus giving you the extra breathing room to focus on other aspects of your business. Once you start working with them, they will assign a dedicated project manager to oversee your SEO campaign who also serves as your go-to customer support agent.

4. USERP

If you’re looking for a tried and true SEO and link-building agency that works with high-profile industry names like Robinhood, Monday, Freshworks, Hotjar and others, you’ve come to the right address. Working with small businesses and large enterprises alike, they will craft and initiate an SEO campaign that’s based on quality rather than quantity, so you can count on a fully white-hat and content-based approach to link building. They promise visible results in as little as three months.

5. Newswire

Adding a little bit of diversity to your link-building campaigns can only do wonders for your SEO. This is exactly what Newswire was built on – distributing well-written press releases to authoritative media outlets. In essence, this lets you snag some high-quality backlinks all while increasing your brand’s reputation by bringing it in front of potential clients. According to their website, they can do either local or international coverage. The transparency of their business model ensures that you will always know what you’re paying for.

6. From The Future

From The Future is one of the link-building providers that emphasize the importance of a personalized approach. In practice, this means a high degree of customizability. Before they start working on your project, an SEO expert will analyze your existing backlink profile and do research on where to look for the most relevant backlinks from the top-quality sources in your industry. And this is not a one-off deal either: they promise to be on the lookout for new backlink opportunities on a monthly basis. And once one has been identified, they will message the website owner on your behalf, so you won’t have to.

7. Siege Media

Siege Media believes in the power of content-based link building, and this is the approach they choose to take when working with your brand. To save you time, they will research the most relevant high-authority websites on your behalf and pitch them your outreach offer. Since they create all their content manually, you can count on a high acceptance rate – the bloggers won’t be able to say no! Although this specific link-building services provider won’t give you an exact number of links they can expect to build, they will give you a ballpark figure instead, which is more than enough.

8. Whitespark

Whitespark is one of the better choices for every small business owner – that’s the client base they specialize to serve. Their methodology of choice is helping you build local citations. Before starting to work on your SEO campaign, they will ask you some detailed questions about your business so they can tweak it and custom-tailor it as per your exact needs. Their pricing is transparent – a single citation will cost you $4-$5, depending on its type. If you’re looking to get a citation from specific places, you can even send them a list of pre-approved websites, and they’ll see if they can accommodate your request.

9. The Upper Ranks

Beginning its operations in 2011, this link-building company has been around for quite a while and is a trusted business partner of some of the largest brands in existence, including some established names from the Fortune 500 list. Due to the high standards of their clients, you will never get a subpar backlink – each one they build is a direct result of hours of hard work, blood, and sweat they pour into it. The philosophy of their approach to SEO is to build the kind of backlinks that are relevant to their clients’ industry, thereby having the best chance of standing the test of time and delivering long-term results.

10. FATJOE

To help you overcome any technical hurdles and get started as quickly as possible, FATJOE features an intuitive dashboard from which you can see your active orders and manage them. Their Blogger Outreach service makes it easy to get in touch with webmasters and bloggers who wish to publish your content on their website in exchange for a link back to you. To keep your backlink portfolio as diverse as possible, this link-building services provider will also toss in some press releases. With fast turnaround times and low prices, FATJOE is hardly a miss.

Bonus Service: While inconsistent and hard to scale, HARO, short for Help a reporter out, can get you some of the best links you can proactively build. However, it can be time-consuming and not consistently successful as it requires you to organically contribute to journalists in their active research.

Now, if you do not want to hire a link-building service provider for any reason, you can always do it yourself. Though time-consuming and mundane, link building can be the most rewarding and game-changing of all marketing activities you might have worked on your business.

The strategies we’ll be covering are not only proven to work today but also lay a solid foundation for what’s to come in the SEO landscape in the years to come.

And the best part? In our ultimate white hat backlinking guide, you’ll learn all you need to know to reach your organic traffic goals now and in the future, as well as get educated about some of the common traps and pitfalls to avoid.

Right now, only thematically relevant backlinks are good enough to move the needle.

Fast page load times and mobile-optimized websites are the essential cornerstones of modern on-site SEO, but for Google to rank you alongside the most trusted authorities in your niche, you will need to back it up with strong off-site SEO. Indeed, this means obtaining backlinks from thematically-relevant sources – Google sees this as a vote of trust. Think of it as “street cred” in your chosen niche.

In the past, the primary focus was convincing high-authority websites to link back to you. But nowadays, the topical relevance of the backlinks you build is arguably even more important than the raw authority of the website. Ideally, you would have a backlink cover both of these categories, but in practice, backlinking opportunities like this are hard to find. Therefore, your primary focus when building links should be on relevance – authority, while still important, comes second.

Best White Hat SEO link-building strategies 1. Resource pages

MAIN IDEA: Writing in-depth resources on trending or niche topics that save time and are helpful will earn you the highest quality links for free.

Link type: Follow

When writing content, you should be willing to go above and beyond to help your audience in any way you can. If you take the concept of writing helpful resource pages and combine it with laser-focusing on trending topics that people are searching for, it won’t take much convincing for other people to link to you.

Moreover, since you’ll be utilizing the power of hashtags that are trending when sharing your content on social media, people will organically flock to your website even before it starts ranking on Google. This can create a snowball effect as people are actively searching for the topics you’ll be covering. It’s like riding a traffic tornado – you’ll be giving them exactly the kind of content they’re starving for.

So, what is a resource page? In essence, it’s a comprehensive guide featuring helpful guidance on pressing matters (examples include COVID-19, the Ukraine crisis and similar). Let’s say you decided to create a resource page on COVID-19 where you list a recap of the most important things the reader should know.

You will be covering topics such as:

What are the symptoms?
How to isolate properly?
What should your first response be?

Other ideas:

If you’re in the SEO niche: Write a post titled “200+ On-Page SEO Factors that Google Uses to Determine Your Ranking.”
If you’re in the software/entrepreneurship/misc. Niche: Write a post titled “200+ Free Websites to Download Free Legal Software.”

Finally, to make this concept truly work wonders for your SEO, you should start searching for other people’s posts on the topic and find out who’s linking back to them. You can use any suitable SEO tool of your choice for this task (Ahrefs is a great choice). Then, reach out to these webmasters and say something along the lines of:

“Hey, I noticed you linked to this post; we created a well-researched article that is even better, more in-depth, and covers more sub-topics. We spent a ton of time making the definitive and most comprehensive resource out there. Would you be willing to link to us instead?”

Even if you only get one out of 20 to respond, make no mistake – it’s well worth your time and effort. Keep in mind the backlinks you’ll get will be of the highest editorial quality. In fact, this is one of the top white-hat SEO strategies out there, and it’s not going against the will of Google but giving it exactly the kind of thing it wants to see instead.

By following the strategy explained above, everybody wins you, the webmaster, Google, and the readers.

Link baiting: an alternative take on the above

Link baiting is a strategy you should use sparingly. But when executed correctly, it can bring you outstanding results. The premise is this: write something provocative or touch upon a sensitive topic and publish it on your website.

Be respectful and stay within the boundaries of the law, but other than that, say it as you mean it, and don’t pull your punches! This way, people will be compelled to reference your post to chime in, and the discussion can heat up well beyond the comment section of your blog.

This won’t always work, but when it does, your article or blog post can truly go viral. Plus, you can get a boatload of backlinks and traffic. A softer version of the same strategy is to post a discount on your products or services, which is also likely to attract links.

Get your creative juices flowing and think of other ways you could bait people into linking to your content. Anything related to politics, football, dating, and celebrity gossip is a good start.

In the beginning, however, your primary focus should be on getting traffic in the first place. This is the toughest part. Once your website starts getting the initial bout of traffic, the link baiting strategy can be a good way to expand upon the idea of “resource pages” and take it even further.

2. Guest posting

MAIN IDEA: Gain powerful editorial backlinks in exchange for content.

backlink site list

Link type: Follow

Guest posting simply works. It’s one of the most efficient ways to secure high-quality backlinks from virtually any niche of your choosing. If the webmaster takes you up on your offer, this effectively grants you access to high-quality editorial backlinks, which are some of the most powerful ones you can get. This is due to the following:

Firstly, these are content-based links. Google looks upon them much more favorably compared to, for example, backlinks that are placed in the footer or the sidebar. The reason being is that backlinks in those side areas are often not human-generated, whereas the ones placed in the middle of the content most likely are.

Secondly, content-based links imply a healthy amount of editorial pressure. In other words, it’s up to the webmaster to either approve your guest post or reject it, meaning it has to offer something valuable to the reader – otherwise, there would be nothing in it for the webmaster to publish it. By favoring editorial backlinks, Google promotes the distribution of helpful and well-written content. It’s a win-win arrangement for everyone involved! The webmaster gets amazing content for free for their readers to enjoy, and you get a powerful backlink.

Best of all, any blog in your niche could potentially be willing to link back to you in exchange for quality content. At this point, you’re presented with two options:

– You can start contacting bloggers on your own. However, bear in mind it’s a labor-intensive process, and it’s quite typical for the majority of your emails to go unanswered. Furthermore, although still effective, the strategy has been chewed to the bone as you’re not the first one to think of utilizing it. Bloggers these days can be very picky with regard to what they’re willing to publish, so you’re going to have to come up with the very best content to stand a chance and pass through their filters. And that’s not even mentioning the time it takes to compile a list of bloggers and email them one by one.

– In case writing and emailing people is not your cup of tea, you’re better off outsourcing it to a professional or finding the best link-building service with native writers on board (like the ones we mentioned above). But be very careful who you entrust this task! A no-name blogger outreach services provider could end up promising the sky and under-delivering, or worse yet, providing the wrong type of links that could harm your entire SEO campaign.

Long story short: in the SEO sphere of today, guest posting remains the holy grail of white-hat link building. At the same time, it also helps position you as the authority in your niche and grow your brand. Once your posts get published, don’t forget to count the highly targeted traffic your website will receive directly from the webmaster’s blog when people start clicking through your link. This can drive highly qualified leads immediately, even before SEO benefits start taking place.

3. “Parasite” websites (with high Domain Authority)

MAIN IDEA: Utilize high DA websites that can rank for low-to-medium competition keywords on their own.

Link type: Nofollow

How would you like to ride the waves of another website’s authority and capitalize on its high search engine rankings? With the so-called “parasite” SEO strategy, you can quickly claim the top spots in Google for low-to-medium competition keywords.

There are numerous websites you can use for this purpose, with some of the best being:

– Medium

– LinkedIn Pulse

After registering, simply publish an article there, and the platform will let you insert a backlink. Granted, it will have the “nofollow” attribute, but the strategy is worth pursuing for the direct clicks your website will receive alone.

For example, let’s imagine you’ve written an article about “blue widgets” and published it on your main website. Do some keyword research and identify some related LSI keywords (typically, these will have a low difficulty). All of these long-tail keywords are perfect to write a supporting article for – inside, you will mention your website as a reference where they can learn more about the topic.

You could, of course, use the long-tail keyword strategy on your main website as well, but don’t expect a miracle in terms of search engine rankings if it’s new. Although you will eventually rank for your chosen keywords, either way, know that “parasite” websites already have a high domain authority in Google and are thus much better suited for ranking quickly. Yes, even without building any additional backlinks to them at all!

4. Infographics

MAIN IDEA: Create eye-catching materials that people distribute without you even asking

Link type: Varies

Infographics have long been a closely guarded secret and a potent link-building weapon in the hands of the best link-building services and their clients. Much like press releases, once created, infographics are the kind of content people will happily distribute on their own without you having to lift a finger, provided the content (and its presentation) is truly something remarkable.

Granted, not every topic will perform equally well, so you have to do your due diligence. In general, info-based topics that are packed with stats tend to perform well (hence the name “info”-graphics). When brainstorming ideas, make sure to think about what kind of statistics or facts would invoke the “WOW, I didn’t know that!” response in your readers. Because let’s face it – some statistics are just plain boring. And content that makes people yawn won’t get shared.

Last but not least, consider hiring a graphic designer for the job. Even though you could technically get away with doing it for free using Canva or similar template-based tools, it’s essential to create something eye-catching.

Note: In case you catch someone publishing your infographic without linking back to your site, kindly reach out to them and ask for a backlink. Most will be happy to oblige. But just in case, don’t forget to also include your logo and your main website URL in graphical form.

seo Link-building Services: 10 Best Companies